Regardless of your music genre, the realization that great imagery will boost promotional efforts cannot be ignored. Photos are the first selling point for musicians when sought by promoters, audiences, and bookers before they decide to lend the music an ear therefore it is very important that those photos they see are of unmatched quality.
Here are a few justifications showing how vital it is for musicians to embrace professional photography.
Photography is instrumental in building a strong brand image. As the adage goes the first impression lasts forever, therefore, you would ideally want the biggest percentage of your client to have a good first impression of you as an artist and in most cases, the first thing to be noticed will be your profile pictures. Most times the audience, music executives, and bookers on first hearing an artist’s name ring a bell seek to attach a face to it, and what better way to do it than with stunning photos.
Keeping a record of concerts and other events which are handy material that can be leveraged for marketing efforts. These kinds of photos give event and concert organizers a feel of whether a particular musician will be the right fit for their event. Images, therefore, need to capture the essence of performance including artist-fan interactions during the performance.
Professional photography is synonymous with professional musicians, therefore, speaks volumes when the taste and decision-makers in the industry decide on whom to add to the lineup of a concert or event. Photos taken by your peers will most likely not suffice. Attributed to the highly competitive nature of the music industry everything you do has to be given the very best which means hiring the best including capturing photos that will serve as your elevator pitch even when you have no idea that they are being viewed by key decision-makers.
Retouched photos seem to have a divine power to professionally present a musician online. Take on a scenario where all your social media profiles which by the way are now the online standard to showcase a musician are all filled with a vast range of high-quality photos, the appeal is bound to be much greater than several selfies or amateur pictures. Professional pictures will help you to stand out from the crowd and get noticed.
Photogenic images are the essence of celebrities. Captivating photography is admirable to look at and is eye candy. Capturing professional images is a combination of the devices, the skillset of the photographer, the ambiance including lighting, the artist’s presence, and more which essence can only truly be captured on a professional level. A professional photographer can easily sense the change in mood of an artist, find ways to set the right pace for a shoot, or even guide the artist to achieve the goals of a given shoot.
Summary:
Professional photography is the beginning of the creation of icons. All musicians who have been successful before as well as those in the making have all embraced professional photography for the simple reason that it aids their efforts in branding and marketing not only connecting a
musician’s name with their face but also showcasing their versatility as an artist.
